Carbs really do count. As the Senior Manager of Copy for Panera Bread, we took the beloved home of all things bread into a new Brand World for 2022. We’re talking developing a new Tone of Voice for the brand, an entirely new look and feel, a new impactful color palette and typeset, sonic (sound) branding, and so much more. Overseeing a small but mighty copy team, I work on everything from in-cafe signage, email, ecom, social, OOH, TV (with the help of our powerhouse agencies), product naming, video, UX, and beyond. I have a lot of fun. And eat a lot of mac and cheese.
